The Challenge: Invalid Clicks and Click Fraud

The largest threat to any Pay-per-Click advertiser is the potential for a high volume of invalid clicks, commonly referred to as Click Fraud. Click Fraud can be as small as a single user clicking on ads all day, to a large scale attack by a network of computers. If left unchecked, this type of activity will destroy the integrity of any Pay-per-Click advertising campaign. Become a BitcoinAdSmart Advertiser today and get quality traffic.

The Solution: Click Definition Services by BitcoinAdSmart

Today's fraudsters are becoming more and more advanced in the tactics used to generate invalid impressions and clicks. Because of how quickly new threats are discovered, we have developed a proactive approach to defend your network, our exclusive Click Definition Service. The end result: increased protection of your campaigns integrity and quality. 

Why do we provide such a service? Because we believe advertisers should get what they pay for, real results. After all, our success is due to yours.

Why: High Quality Traffic

By delivering better quality traffic, our advertisers are not only going to continue advertising with our network, but are apt to increase their bid amounts. Click Definition Service, a BitcoinAdSmart exclusive, designed to improve our advertiser's bottom line.

For ad copy to convert readers to visitors, it must grab the reader's attention. Whether it's a print ad in a magazine, a pay per click (PPC) ad on a Web page, or a sponsored listing on a search engine results page (SERP), your message must call out to the person reading it. You may be advertising in the right place at the right time, however, without the right message, you will have a problem. If you're not appealing directly to the person who is reading your ad, you risk them seeing it without realizing how it relates to them.

If the ad is a PPC ad, your potential customer has executed a search and is looking for something specific. If you write your PPC creatives to speak directly to them, there's a better chance they will click on your pay per click advertisment and visit your Web site.

So what characteristics do you look to include when writing ad copy for a PPC search engine marketing campaign?

First, be sure to use your keywords in your title and even in the description when you can. If possible, start your title with the keyword or keyword phrase. For the description, understand that people want to accomplish or learn something, be entertained or take advantage of an offer. People are motivated by fear, money, hope, lust, despair, health, safety, education, appearance, status etc. (Although maybe not all at the same time!) You will want to include a reason for someone to choose to respond to your PPC ad and take action. Care about their problem and create an emotional statement using action oriented language. Remember W.I.I.F.M. What's in it for me?

For example, perhaps you are offering a health resort vacation package. You might appeal to potential customers about the opportunity to get in shape and improve their appearances. Or maybe they just need a vacation from the daily stress of home and work. Appeal to their wants and needs and they'll be enticed to click-through.

Your pay per click ads might look something like this:

 

Health Resort Special

Relax, Rejuvenate & Meditate.

Join us for a wellness stay.

 

Vacation Get-away

Pamper Yourself & Relax.

Join us for a stress-free stay.

 

Beach Vacation Rentals

Stressed, tired, need to escape?

Feel your cares melt away...

 

Health Resort Vacation

Get in shape today at our

private paradise vacation getaway.

However, well written ads are only part of an effective pay per click search engine marketing campaign. Once your PPC creatives persuade a searcher to click, your landing page must now convert them. It should look professional and above all offer them what they were looking for in the first place. They will be more likely to convert into a customer or a lead if the page they go to gives them exactly what they were looking for.

Appeal directly to your target audience with both your PPC ad and your landing pages and you will experience greater quality visitors and better conversions.