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Monday, 03 September 2012 05:37

Contextual Indexing Process

Delivering advertisements over a network of partner sites introduces an extensive list of challenges. As trivial as delivering a simple text-ad may seem, a large number of factors determine what ad is delivered: content match, keyword or phrase match, available account balance, country targeting, bid amount, click validation, and more.

The Indexing Process

The BitcoinAdSmart engine processes pages based on certain requirements. Some important information regarding this process:

  • Only pages where an ad code has been inserted will be indexed.
  • A page that has ad code inserted is added to a list of pages to be indexed by the BitcoinAdSmart Ad Spider. The background process indexes the provided URL’s later. We do not index pages in real-time when ads are delivered.
  • Pages are indexed in batches and not in real-time.
  • Indexing of new pages typically occurs in five minutes from being discovered, but can take up to 72 hours depending on load.
  • The BitcoinAdSmart engine uses a two stage approach to locate ad matches. At the first stage, a pre-scan occurs before the page has been indexed by the Ad Spider. The second stage occurs after the Ad Spider has indexed the page. Relevancy of the delivered ads improves after the second stage.
  • A page will be re-indexed and re-optimized every 72 hours. If a page is indexed now, and new ads are added to the system with a new set of keywords and phrases after the page has been indexed, it may take up to 72 hours for those ads to appear with the new keyword set provided. This is part of the optimization routine.
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