To deliver qualified advertisement(s) for a given request, the BitcoinAdSmart applies a proprietary Yield Optimization Algorithm to determine the appropriate rank and cost for each advertisement. Our algorithm considers factors such as relevancy, targeting match, keyword match type, qualified filter criteria, historical earnings, current bid amount, and more to determine what advertisement is qualified to be shown, where (rank), and what it should be billed.
The result: Increased revenue for publishers along with increased performance for advertisers.
Your typical ad server delivers advertisements based on pre-selected filters such as Geographical Targeting, Content Channel Matching, Keyword Matching, and/or Date Scheduling. Â While these filters are needed and considered a norm, advertisers want, and need, more targeting control.
In today's demanding on-line marketing efforts, advertising relevance has become one of the most important factors for both the advertiser and the publisher. Â Advertisers can experience increased traffic from interested, motivated, and highly targeted, visitors, while publishers can enjoy an increase in advertising revenue thanks to the higher click-through rate.
What differentiates BitcoinAdSmart from the simple keyword targeting methods typically found in other advertising products available today is our proprietary contextual targeting engine. Â With BitcoinAdSmart, publishers no longer have to manually specify relevant keywords for each page that include ads. Instead, our proprietary contextual targeting engine finds relevant keywords from the page content, matches those keywords to the available ads, and then delivers matching ads. Â Combining our proprietary contextual targeting engine with content channels, geographical targeting, and scheduling, advertisers can enjoy an increased volume of conversions.
